Founded in 1873, Foote, Cone and Belding is the world's third oldest agency and a part of the InterPublic Group. Today, FCB is one of the top three advertising agencies in the USA and ranks number 10 in the world with 188 offices in 102 countries.
FCB-Ulka can trace its lineage in India to Ulka Advertising, which was founded in 1961. Starting out as a creative hotshop FCB-Ulka hit the top ten within the first decade. FCB- Ulka made a smooth transition from a creative hotshop to a large mainstream agency. By the mid-seventies FCB-Ulka had become the fifth largest agency in India and has continued to be among the top five agencies.
Today 53 of FCB-Ulka's brands are category leaders. Brands built from scratch and nurtured over 25 years. Brands that were non-existent when FCB Ulka was assigned the business, but are today case studies in marketing and advertising. Santoor toilet soap, where research and focussed advertising saw sales grow four-fold against stiff competition from Levers and P&G brands. Indica V2, which took on the mighty Maruti and Hyundai to firmly establish itself as the leader in its class. Not surprisingly, FCB-Ulka is seen as a turnaround specialist. An agency that does brand building and more. FCB Ulka is the fourth largest advertising, communications and brand consultancy group in India, with an annual realization of close to Rs. 700 crore.
FCB-Ulka can trace its lineage in India to Ulka Advertising, which was founded in 1961. Starting out as a creative hotshop FCB-Ulka hit the top ten within the first decade. FCB- Ulka made a smooth transition from a creative hotshop to a large mainstream agency. By the mid-seventies FCB-Ulka had become the fifth largest agency in India and has continued to be among the top five agencies.
Today 53 of FCB-Ulka's brands are category leaders. Brands built from scratch and nurtured over 25 years. Brands that were non-existent when FCB Ulka was assigned the business, but are today case studies in marketing and advertising. Santoor toilet soap, where research and focussed advertising saw sales grow four-fold against stiff competition from Levers and P&G brands. Indica V2, which took on the mighty Maruti and Hyundai to firmly establish itself as the leader in its class. Not surprisingly, FCB-Ulka is seen as a turnaround specialist. An agency that does brand building and more. FCB Ulka is the fourth largest advertising, communications and brand consultancy group in India, with an annual realization of close to Rs. 700 crore.
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Hi,just excited to share something...I be grown with ur santoor ad ..that ad had just an enfluence on me that when I was in my teens I use to dream of becoming a pretty mommy.. Who when went out ppl refuse to except her age..luckily I got married early as' planned' n got blessed with a baby boy next yr..n keep getting compliments ..two days back when I went to pick my son..while I was talking to his classteacher.. My son got surrounded by a group of 5-6 of his classmates all enquiring me?when he told them I'm his mom..they shouted ..par yeh tu Teri did I lagti hai!(as per my son)..neways coming all this from 9-10 yr old was a big complement ..but the thing which immidiately came in my mind that time was ...its truly a santoor moment:))indeed its a very powerful ad..thank you guys whoever was behind this...shailrzv@gmail.com
ReplyDeletehi thr anubha this daniel i'm from SIGA i just want to knw abt the details abt this company called FCB-Ulka advertising ltd. pls provide the info and do me favor this is my id danieljoseph217@gmail.com pls provide the details pls
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